Pivot Point is an international education organization that takes a passion for the crafts of cosmetology and esthetics and elevates them to an art. Their core design philosophy is based on Bauhaus principles of art and design. This historical connection is also the guiding principal in the design of the new entrance and retail component for their Illinois headquarters.
They are a tenant in a building that is also the headquarters for Rotary International, so GYH was challenged with giving Pivot Point a strong presence starting at the sidewalk and drawing patrons into the building. A large canopy and bold graphics signifies the separate Pivot Point entrance at the building. Then one is guided through the retail space to the staircase leading to their second floor academy.